The same can’t really be said for file storage – AWS’ S3 service is pretty easy to use, there are a number of open source file sharing components and, beyond that, pretty much every file sharing vendor has a developer ecosystem as part of its go to market strategy.
Much more complex than it is to simply embed Mailgun or Twilio respectively. But the difference with those two vendors is that (arguably) it’s pretty complex to build an effective and scalable email or voice communications service. This idea of modular components is not new – there are a number of vendors doing it in different areas, Mailgun for email, Twilio for voice and communications etc. In essence Bitcasa wants to be seen as a modular service that developers use in their applications rather than build their own hooks into (for example) AWS. As per most of the competitors, Bitcasa is cross-device and includes an API to allow developers to build products on top of Bitcasa, or to embed Bitcasa within their own applications.Īnd this is the focus of today’s announcement, the new file system API is a tool that Bitcasa hopes will encourage application developers to use Bitcasa as the raw storage partner when building their applications. It has created a storage platform that, much like a million or so other vendors, enables individuals or businesses to store and share content. Bitcasa is a company with a simple aim, it wants to make storage simple (heck, I thought it already was but whatever). Which is where Bitcasa’s new platform announcement gets interesting. As the large public cloud vendors rapidly follow each other with price cut after price cut, most commentators are in agreement that the cost of raw storage is rapidly trending towards zero. Our hope is that everybody in the Bitcasa extended family – including our partners and end-users – feels as if they reaped some benefit, however small, from this remarkable and intense experience.It’s a brave company that continues trying to build a business upon commodity file storage. Though only alive for roughly four years, Bitcasa saw many highs and many lows: From TechCrunch Disrupt and Infinite Storage (and then something less than Infinite Storage) for consumers, to CloudFS for developers and the Device Economy… from Mountain View to San Mateo to San Bruno… across North America and Asia and Europe and the Middle East - all of which seemed, even for a well-funded Silicon Valley startup, disproportionately more public and dramatic than is typical. Taptich writes: “ Looking back, it seems impossible to simplify a Bitcasa experience that, at times, felt so complicated. The company never seemed to find its sweet spot in the highly-competitive cloud storage market dominated by Dropbox, Box and Google. Taptich acknowledges that Bitcasa had a rather turbulent run in its time, changing business models from its initial offering of $10 per month of infinite storage to pulling out of consumer cloud storage entirely to focus on its platform business in spring 2016. It’s possible that this patent is what Taptich is referring to when he says the company remains optimistic “that, before long (and though you may not realize it), Bitcasa’s technology will yet contribute significantly to fulfilling this mission.” Or, as TechCrunch suggests, a company other than Intel could have acquired it and is just keeping quiet about it. Last year, Taptich spoke to Talkin’ Cloud about Bitcasa’s patent win for its deduplication and smart caching techniques, which also covers the way data was encrypted with Bitcasa. TechCrunchreported on Friday that this was not the case. The news of the shutdown comes after VentureBeatfalsely reported that Intel had acquired Bitcasa. We remain optimistic that, before long (and though you may not realize it), Bitcasa’s technology will yet contribute significantly to fulfilling this mission.” We have no doubt that Bitcasa has found the right home to fulfill a mission that has driven the company from its 2011 beginnings – to eliminate the storage and computing limitations of your connected devices, however small, in the most secure and efficient way possible. Thanks to the very hard work, generosity and persistence of a number of folks – from employees to investors and advisors – Bitcasa and its platform have become a part of something much, much bigger. “Bitcasa is no more, and this is not bad news. In an cryptic blog post on the Bitcasa website, the company’s CEO Brian Taptich confirmed the news. Bitcasa, a cloud storage firm founded in 2011, has called it quits. The cloud storage market has claimed another victim.
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